BMW is all set to launch the 1-series luxury hatchback today. The BMW 1-Series is a direct rival to the Mercedes Benz A-Class, Volvo V40 Cross Country and the Audi Q3 S. BMW 1 Series feature a rear wheel drive and punchy engine options and the the car has good quality interiors. The exteriors of 1 Series follow the family style of a long sleek hood narrowing down to a sharp snout, a set back passenger cabin and a sharply chiseled rear. BMW would most probably bring in the 1.6 litre Turbo Petrol good for 138PS and the 2.0 litre 144PS Turbo diesel engine, both of which will be mated to the 8-speed ZF automatic transmission.
The hatchback will be assembled at BMW India’s Chennai facility which currently assembles the 3 Series and 5 Series sedans, the X1 compact SUV and the diesel X3. BMW should be able to price the new 1 Series very aggressively, around Rs 20-22 lakhs (estimated) for the starting petrol variant.
Tejas Thakker
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